I
Institutional Navy
Authority · foundations
Identity guidelines
OzParcel
identity guidelines.
A practical identity system for OzParcel, designed to stay clear across digital and printed materials.
Primary mark Forward by design
01 / Colour
Designed for clarity.
Navy provides contrast. Signal Green highlights action. The neutral scale keeps layouts clear, useful and easy to navigate.
I
S
S
C
W
02 / Logo
Clear at every scale.
The circular form suggests continuity, while the arrow gives the mark a sense of movement.
Icon / Mark Primary
SVG ↓ Horizontal lockup Icon + wordmark
SVG ↓ Stacked lockup Icon + wordmark
SVG ↓ Inverted lockup Dark surfaces
SVG ↓ Clear space
Give the mark room to move.
Keep one inner-counter width of clear space around every side of the mark. No type, imagery or edges should enter this area.
X X
Minimum size
Stay recognisable.
Use the mark no smaller than 32 px wide on screen or 10 mm wide in print. At small sizes, prefer the solid Navy version.
32 px 64 px 112 px 03 / Typography
A practical type system.
Outfit supports headings and Plus Jakarta Sans supports detailed information. Together they keep content clear from campaign headline to tracking update.
Display / Outfit 600–900
Here to there,
made clear.
Aa Bb Cc Dd Ee Ff Gg 0123456789
Body / Plus Jakarta Sans 400–700
Delivery details without the detour.
Compare services, understand the trade-offs and move forward with confidence. Every message should help someone decide what happens next.
Regular 400 Medium 500 Bold 700
04 / Voice
Useful beats clever.
OzParcel sounds like a capable guide: direct, calm and always clear about what happens next.
Clear, not clinical.
Use plain words and specific actions. Remove logistics jargon where it adds no value.
Confident, not loud.
State what we know. Be transparent about uncertainty, timing and trade-offs.
Helpful, not chatty.
Lead with the answer. Keep each sentence moving the customer forward.
05 / Production
Prepared for production.
These one-colour versions are prepared for thermal labels, cartons, tape, stamps and small digital surfaces.
Thermal label
1-C BLACK One bit. Zero ambiguity.
4 IN / 101.6 MM203–300 DPI
Carton / stamp
1-C BLACK Made for boxes.
Print · stamp · stencil 
Small surfaces
32 PX MIN Icon system.
Experimental · digital only
06 / Motion lab
A quiet holographic shift.
The master geometry stays locked while a slow spectral wash and controlled highlight move across its surface. Built for digital moments where the static mark needs a little more presence.
7.5s motion cycle Reduced-motion safe Transparent SVG
Download animated SVG ↓ 
Ready to use
Keep the system consistent.
Download the complete logo suite and colour reference in one package.